If we are a firm built on partnership, fairness and integrity, and if we have truly built a culture where coworkers love and care for one another, we should be able to have tough conversations that lead to greater empathy and understanding of another’s point of view.
We also hired our first diversity and inclusion officer in Eddie Alford, a 15-year Pinnacle veteran who helped design and administer our leadership development programs. Eddie’s charge was first to listen to how our associates felt and what they thought we needed to do differently. Taking that, he developed a strategic plan that would lead to tangible outcomes for diversity and inclusion at Pinnacle.
Now it’s everyone’s job to execute that plan, all 2,600 associates, with Eddie’s guidance and accountability.
There’s not an area of the firm this plan doesn’t touch, that Eddie won’t have a hand in moving forward. It’s not that he will develop an anti-bias training program and call it a day (though he’s done that, too), it’s that we plan for diversity and inclusion to be interwoven with everything we do to the point that considerations for D&I will become second nature, just another part of any decision-making process that happens anywhere in the firm.
Also in 2019, it became necessary to start writing everything down, reporting all the pieces of our firm that contribute to "the greater good." We never thought to do it before because it was just part of who we were. It all went unsaid and understood within the company that this is what we do.
What we found out is that others wanted to see it, too, to try to quantify the effects of our culture, our hearts to serve and our philosophy of doing the right thing.
We produced Pinnacle’s first Corporate Social Responsibility Report and released it in March 2020. It’s a difficult task to count up your own good works and try to measure good intentions. Any attempt will always fall short of the complete picture, and until there is a universally accepted reporting standard, CSR reports will always leave unanswered questions.
Still, it’s quite something to see it all gathered together, because we can take our works as a whole and see they come from literally every part of the firm. Everyone here is engaged in the activities described within, representing the beliefs, actions and, yes, values of every single associate.
Pinnacle’s CSR report is one way we draw a straight line from our values to our outcomes, making our culture tangible.
Outcomes for Our Communities